I'm Leonardo Moreira.
I started entrepreneurship at 14. Failed. Learned. Built again. Today I build and invest in companies in Brazil, Latam and USA.
- Entrepreneur since age 14
- President of Abrafinco since 2016
- Founded and sold startups
- Mentored over 800 entrepreneurs directly
- NLP Practitioner
- Operational structure in Brazil, Latam and USA
Where I came from. Where I failed. What I built.
The early start
I started entrepreneurship before I even understood what it meant. It wasn't strategy. It was necessity — and a curiosity that never left me alone. I learned that selling is not a talent. It's a skill. And that technology is the greatest leverage for those who know how to use it.
I failed. I owned it. I moved on.
I had businesses that didn't work. Wrong decisions, mistakes owned. I lost money. I lost time. I lost the security I thought I had built. It was the best thing that could have happened to me. I learned more in that period than in any course or book. Failure doesn't define you — the speed at which you get back up does.
800 entrepreneurs. One room.
I owned a business hub where I directly mentored over 800 entrepreneurs. That is where I understood the pattern: most business owners are trapped inside their own business. They work a lot. They accumulate little. And they don't know why. This pattern has stayed with me — and it guides everything I build.
I helped open a market
I became president of Abrafinco — the Brazilian Association for Collective Investment and Financing. I actively participated in the regulatory process for equity crowdfunding in Brazil. I helped build the rules of a market that today allows anyone to invest in startups with R$1k. Most real opportunities look like this: nobody wants to do the boring work. I did.
Built. Sold. Learned.
I founded startups. Some worked. Some didn't. I sold the ones worth selling. Each one taught me something different about product, market, team and timing. No MBA teaches what a startup on the brink of failure teaches.
Brazil, Latam and USA. One channel.
I build and operate companies in Brazil, Latam and USA. I have deep knowledge in business internationalization, tax and fiscal optimization. And I use this channel to bring all of that to the entrepreneur who has not yet had access to this world. I did not exit operations. I built in parallel. That is the difference.
I BUILD
I build and operate companies in Brazil, Latam and USA. Management, technology, payments, benefits. Each company is an execution laboratory.
I INVEST
I curate equity crowdfunding deals via Aceleradora Campeão + personal analysis. Two filters. Most rejected. Skin in the game.
I SHARE
Weekly content on business, startups and investments for the entrepreneur who wants to build wealth beyond their own company.
